New Casinos

We thoroughly assess every casino that is featured on Bet on Aces, and you can rest assured that we always ensure new sites are put through their paces too. We examine a range of elements to ensure they are not only fit for purpose, but are also trustworthy and – of course – fun to play on.
Our criteria focus on several key factors that we believe are fundamental to offering a high-quality online casino experience. In no order of importance, these include:

Trust & Fairness
This is arguably the most fundamental issue that we consider. After all, anyone playing games on a casino site should be safe in the knowledge that it can be trusted.
With that in mind, we look at a number of issues when examining new casinos. These include ensuring the sites are fully licensed and also certified by recognised authorities and organisations within the industry. The promotion of responsible gaming is also important, so we will also examine whether the sites are affiliated with key bodies like Gamble Aware and GamCare.

Finally, new casinos are also assessed on their use of vital online security tools and features, particularly when it comes to the protection of your personal data and any funds deposited for use on the site.

Games & Software
While security and safety are absolutely vital, the quality of the gaming experience on offer on new casinos is equally important. As such, we look at each up-and-coming site to consider the selection of games they offer and the software they use. We also assess if their services are available on mobile too, as this adds a major element of convenience by allowing you to access games whenever you want.

Gaming providers
Many leading gaming providers operate in the online casino space now, and we look at whether new sites are offering titles from top names including:

• NetEnt
• Microgaming
• Evolution Gaming
• Playtech
• And many more

Gaming Types
It is also important to see the range and number of games being offered, including whether it extends from the old-school thrills of casino classics like blackjack and roulette to more modern experiences like video slots. We also consider how sites are making use of the latest innovations, with live casino services becoming a core part of the industry in the last few years.

Bonus & Promotions
One of the key ways that new casinos can compete with more established names is by offering exciting and generous bonuses, so we analyse how their promotions compare to others which are out there at the moment.
Loyalty bonuses and daily rewards are common, but probably the biggest promotion we look out for is the welcome bonus. These can include everything from free spins to deposit bonuses and so much more.

Customer Support
People who are new to the world of online casinos may be concerned that such sites could lack a personal touch, but that should simply not be the case these days. A host of customer support tools are now offered by leading names in the industry, and we always consider how new casinos measure up in that regard. Key customer service elements we look out for include:

Phone
Some brands may be open to dealing with any queries directly via a friendly voice on the phone.

Email
We will look at whether sites offer email options, as well as the response times that customers could expect.

Live Chat
This is a great way for customers to get answers to quick queries on everything from bonuses to the latest games.

FAQ
A good FAQ can be a real one-stop shop for all of the essential information you need to know about an online casino’s services.

Another key thing we consider when reviewing new casinos is their use of payment methods and whether they are ultimately offering convenience to members. For example, we will look at what can be used for deposit and withdrawal, including traditional means like Visa to more modern methods like PayPal, Neteller and Skrill. Cryptocurrencies have been a much – discussed trend in recent years and some sites may also now support the use of bitcoin and other similar concepts too.
We also look at the global reach of new casinos, including whether they are aimed at a specific region and market or if they accept a range of currencies from across the world.